Cross Platform and Mobile Advertising Market – Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 – 2025
The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online content creation. Online advertising is on the foreground for most marketers as their target audience gets connected to online platforms. One of the key trends emerging out of online content consumption is the dominance of mobile devices as content consumption devices. This has compelled marketers to move towards a mobile first approach into their advertising strategies.
One of the emerging approaches among online marketers is Cross Platform and Mobile Advertising. Cross Platform and Mobile Advertising leverages user behavior data from multiple devices to ascertain the customer profile of a user to tailor the advertisements content being delivered to the user. Selective exposure is one of the major tools used as a part of Cross Platform and Mobile Advertising. Under selective exposure the user is exposed to the advertisements that match with his internet usage or search history. Cross Platform and Mobile Advertising platforms use advanced algorithms to ascertain what the user is most likely to spend his money and to advertise with a motive of driving the purchase decision or to expedite it.
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Cross Platform and Mobile Advertising Market: Drivers & Challenges
One of the primary drivers driving the adoption of cross platform and mobile advertising market is the rapid adoption of mobile devices among users worldwide. The adoption of smartphones coupled with easy availability of affordable internet services is driving the shift of content consumption on mobile phones. The mobile first attitude of consumers is driving the adoption of cross platform and mobile advertising. However, cross platform adverting occurs on various platform and sometimes fails to target the real end users while being costly at the same time. This has proven to be a major hindrance in terms of market growth.
Cross Platform and Mobile Advertising Market: Segmentation,
Segmentation of Cross Platform and Mobile Advertising, By Advertising Type:
- Search advertising shows the user ads according to his keyword search. The advertisements shown here are also tailored to the past searches of the user.
- Native Social:
- Usage of social media platforms to tailor advertisements on basis of user’s social life is included under native social advertising.
- Display ads are shown by various websites as popups or dedicated cutouts in a space dedicated on the webpage
- Videos are embedded as a part of a webpage which are tailored to the usage habits of a user.
- Mass messages according to user profiling is one of the most used method of cross platform and mobile advertising.
Cross Platform and Mobile Advertising Market: Competitive Landscape
- Key Players
- The major players in Cross Platform and Mobile Advertising market include Alphabet Inc, Facebook Inc, Apple Inc, SAP SE, Microsoft Corporation, AOL, Millenial Media, Yahoo! Inc, 18.104.22.168. Amobee, Inc., and Inmobi.
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The report covers exhaustive analysis on:
Cross Platform and Mobile Advertising Market Segments
- Cross Platform and Mobile Advertising Market Segments
- Historical Actual Market Size, 2012 – 2016
- Cross Platform and Mobile Advertising Market Size & Forecast 2017 to 2027
- Supply & Demand Value Chain
- Cross Platform and Mobile Advertising Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
- Cross Platform and Mobile Advertising Market Drivers and Restraints
Regional analysis for Cross Platform and Mobile Advertising Market includes development of these systems in the following regions:
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Western Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.
The report provides the following information:
- Tailwinds and headwinds molding the market’s trajectory
- Market segments based on products, technology, and applications
- Prospects of each segment
- Overall current and possible future size of the market
- Growth pace of the market
- Competitive landscape and key players’ strategies
The main aim of the report is to:
- Enable key stakeholder’s in the market bet right on it
- Understand the opportunities and pitfalls awaiting them
- Assess the overall growth scope in the near term
- Strategize effectively with respect to production and distribution
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